Founded in Texas in 2005, Oxford & Wells is dedicated to providing affordable luxury care products that perform to a higher standard and are made in the USA. Oxford & Wells was the first to provide an environmentally friendly premium, non-aerosol ironing starch in a 2 oz TSA compliant container.
How Our Ironing Starch Company Grew
Originally specializing in men’s grooming products, under new ownership in 2012 the focus was shifted to benefit a wider audience with an expanded product line. In 2013 Oxford & Wells undertook the task of reformulating its original spray starch line. Armed with a strong desire to create a ‘green’ product that was safe for the environment but could maintain its effectiveness, chemists at O&W tested hundreds of formula revisions until they found one that satisfied all of the criteria. As a result of those efforts, when the updated formula was launched in 2014, customers raved about the improvements and the subtle, clean scent.
Due to overwhelming customer response, the decision was made in 2014 to refocus the company’s efforts on its premium ironing starch line. New sizes and a fragrance free version were introduced. As a result of the numerous improvements over the past few years, Oxford & Wells remains a top ranked in-room amenity by many luxury hotel brands across the USA and Canada.
Looking to the Future
In 2017 Oxford & Wells was acquired by new ownership wishing to expand the product line further, while upholding the high standards O&W customers have come to expect. Testing has already begun on some exciting new products to ensure they achieve the same level of excellence and earth-friendly goals.